White Castle goes upscale with Belgian waffles

via SILive.com

white castleBelgian waffle sandwiches are the latest meal-on-the-go menu item from White Castle with locations in Grant City and Mariners Harbor.

The chain which has sold more than 1 billion of its greasy sliders is capitalizing on the fact that breakfast is the fastest growing segment of the fast food restaurant industry and that very few people have the time to make waffles at home.

The waffles are imported directly from a bakery in Belgium to bring what is billed as “an authentic taste of Europe.” Bacon, egg and cheese or sausage, egg and cheese on a waffle is what’s on the menu for breakfast and a chicken and waffle sandwich is sold all day.

In 1921, White Castle, opened its restaurants with a menu containing only four items: a slider, coffee, pie and Coca-Cola.

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